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BMP -
Bollywood Music Project

Service
Strategy & Tagline, Creative & KV Design, Social Media Creatives & Content Direction, Influencer & Campus Activations, ATL / OOH / Radio / Cinema Creatives, Strategic Brand Integrations
Client
Bollywood Music Project (BMP)
Sector
Live Entertainment / Music Festivals
How does India’s biggest Bollywood music festival stay fresh after six successful editions, and still capture Gen Z’s imagination?

By building All the Feels. All the Hits. as a cultural rallying cry, with a 360° creative system that blended nostalgia, fandom, and chart-topping energy.

Where Bollywood Meets Fandom, All the Feels. All the Hits

Fans & Students

College activations and influencer buzz built grassroots energy

Creative Identity

Unified KV, reels, and ATL presence made the festival instantly recognizable.

Sponsors

YES BANK, Magic Moments, Tuborg seamlessly integrated into every touchpoint.

Stage & Culture

From hoardings to hashtags, BMP lived as more than a lineup; it became a movement

BMP 2025 wasn’t just a festival. It was India’s cultural stage for Bollywood fandom.

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